Professional Storyteller and Marketing Professional John J. Wall

John Wall is an educator in the marketing world. He co-hosts the podcast “Marketing Over Coffee” which covers both classic and new marketing. John and co-host Christopher S. Penn record the show every week and publish the show on Thursday mornings.

I first discovered the Marketing Over Coffee brand on LinkedIn in the form of a group way back in 2011. Since then, I’ve wanted to chat with John – and had the opportunity to meet him at INBOUND in Boston in 2019. He recorded a live podcast with Scott Brinker. John speaks, writes and practices at the intersection of marketing, sales, and technology. And he educates others as he does it.

“There’s a whole layer of competition. If you’re in a red ocean market then story becomes the king.” - John Wall on story in marketing

Sifting Through the Choices

When it comes to getting your story “out there,” John ways it’s a good idea to start small and grow. Test, iterate and move forward.

Maybe you love Medium for publishing and Instagram for sharing. Great. Start there. Don’t spread yourself so thin that you can’t keep up.

“Everybody’s story is totally unique and everybody has a different mix of what channels are working an not working. The only way to succeed is to dig in and try and see what results you get.” - John Wall on getting your story heard

Connect with John:

• Marketing Over Coffee

• John on Twitter

• Marketing Over Coffee on LinkedIn

• John on LinkedIn

• The Marketing Over Coffee Playbook

If you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.

 The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.