At the HubSpot “Inbound” conference this year, I spoke to hundreds of marketers in businesses consider BORING. My theme: Screw Sexy. Be Helpful. This session resonated with so many marketers, I was asked to repeat the presentation twice more. Everyone thinks their industry is too boring to take on inbound marketing. It’s time to get beyond the boring, and be helpful to prospects, clients and evangelists.
My Personal Brand Journey
Today we say goodbye. Goodbye to a man who made a big difference in the world through small kindnesses. He may not have bragged about his work, but he knew that he was making an impact. I don’t think he knew the depth, but we sure hope he knew something. I can tell you that he would have been happy to know that if there was a house he was living in next to this cemetery, he wouldn’t have been buried here. Because he was still living … his favorite joke years ago; now, a chance for us to laugh a little – which would have made him happy.
6 Best Practices for LinkedIn
LinkedIn is a great place to connect with other professionals. Sure, it can be a place to go job hunting. But it’s also one of the best places to talk “industry” with business referral partners, possible employees and peers. It’s like going to business networking event…from the comfort of your home or office.
Since LinkedIn is a more professional atmosphere, it’s helpful to follow some best practices. Not only will this help you maintain a business profile, it will also help to grow your LinkedIn network – a goal of many of us in the referral-business world. Here are a few best practices for the LinkedIn crowd.
Why I Believe in Helpful Marketing
It was Thanksgiving week. Like most years, I started to reflect on what I was grateful for, which brought me to some amazing blessings.
This particular year, I was working for a world-changing company run by a good man with whom I’d wanted to work for years. The work was rewarding and challenging; it put me in touch with inspiring thought leaders around the world. It didn’t hurt that the work was remote, so I had a home office and could go anywhere to work. The money was good – much better than where I was just 7 years earlier struggling to provide for my family in a job I’d grown to despise.