At the HubSpot “Inbound” conference this year, I spoke to hundreds of marketers in businesses consider BORING. My theme: Screw Sexy. Be Helpful. This session resonated with so many marketers, I was asked to repeat the presentation twice more. Everyone thinks their industry is too boring to take on inbound marketing. It’s time to get beyond the boring, and be helpful to prospects, clients and evangelists.
Why I Believe in Helpful Marketing
It was Thanksgiving week. Like most years, I started to reflect on what I was grateful for, which brought me to some amazing blessings.
This particular year, I was working for a world-changing company run by a good man with whom I’d wanted to work for years. The work was rewarding and challenging; it put me in touch with inspiring thought leaders around the world. It didn’t hurt that the work was remote, so I had a home office and could go anywhere to work. The money was good – much better than where I was just 7 years earlier struggling to provide for my family in a job I’d grown to despise.